Our Story
Discover Canada was founded in 2010 by a group of passionate travelers who fell in love with Canada's breathtaking landscapes, vibrant cities, and rich cultural heritage. What began as a small blog sharing Canadian travel experiences has evolved into a comprehensive resource for travelers seeking authentic Canadian adventures.
Over the years, we've helped thousands of visitors from around the world explore Canada's diverse regions, from the rugged coastlines of Newfoundland to the majestic peaks of the Rocky Mountains, and from the cosmopolitan streets of Toronto to the historic charm of Quebec City.
Based in Toronto, our team combines local expertise with global perspectives. We work with tourism partners across the country to bring you the most up-to-date information and insider tips for exploring Canada's wonders, while promoting responsible and sustainable tourism practices.
Our Mission
At Discover Canada, our mission is to showcase the natural beauty, cultural diversity, and warm hospitality that make Canada an extraordinary destination. We strive to:
- Provide accurate, comprehensive, and engaging information about Canadian destinations, experiences, and travel logistics
- Highlight both iconic landmarks and hidden gems throughout Canada's provinces and territories
- Promote cultural understanding and appreciation of Canada's Indigenous heritage and multicultural identity
- Advocate for sustainable and responsible tourism practices that preserve Canada's natural environments for future generations
- Support local communities by encouraging visitors to engage with authentic Canadian experiences
Our Values
Authenticity: We believe in showcasing the real Canada, beyond stereotypes and tourist clichés. Our content reflects genuine Canadian experiences and perspectives.
Inclusivity: Canada's strength lies in its diversity. We celebrate and promote travel experiences that are accessible and welcoming to people of all backgrounds, abilities, and interests.
Sustainability: We're committed to promoting tourism practices that minimize environmental impact and contribute positively to local communities. We encourage travelers to explore respectfully and responsibly.
Excellence: We strive for the highest quality in everything we do, from the accuracy of our information to the inspiration of our storytelling.
Innovation: Canada's tourism landscape is constantly evolving, and so are we. We embrace new technologies and approaches to enhance how travelers discover and experience Canada.
Our Team
The heart of Discover Canada is our dedicated team of travel enthusiasts, writers, photographers, and local experts who share a passion for exploring and showcasing the best of Canada.
Sarah Thompson
Founder & CEO
A native of British Columbia with a background in adventure tourism, Sarah has explored every Canadian province and territory. Her vision drives our mission to showcase Canada's diverse wonders.
Michael Chen
Content Director
With a journalism background and passion for storytelling, Michael leads our content team in creating compelling narratives about Canadian destinations and experiences.
Anika Patel
Sustainability Coordinator
Anika ensures that our travel recommendations align with sustainable tourism practices, working with partners committed to preserving Canada's natural beauty.
Jean-Pierre Tremblay
Cultural Experience Expert
Born and raised in Quebec City, Jean-Pierre specializes in cultural tourism, highlighting Canada's diverse heritage, festivals, and culinary experiences.
Partnerships and Recognition
Discover Canada collaborates with tourism boards, conservation organizations, and travel businesses that share our values. We're proud to partner with:
- Destination Canada
- Parks Canada
- Indigenous Tourism Association of Canada
- Sustainable Travel International
- Various provincial and territorial tourism authorities
Our work has been recognized by several industry organizations, including the Canadian Tourism Awards for Excellence in Digital Media (2019) and the Sustainable Tourism Global Award (2021).
Join Us on the Journey
Canada is a land of endless discovery, where every season brings new wonders and every region tells a unique story. Whether you're planning your first visit or your fiftieth, we're here to guide your Canadian adventure.
We invite you to explore our resources, subscribe to our newsletter for the latest travel insights, and follow us on social media for daily doses of Canadian inspiration. And most importantly, we encourage you to share your own Canadian experiences and discoveries with our community.
Thank you for choosing Discover Canada as your guide to the Great North. Together, let's explore the magnificent landscapes, vibrant cities, and warm communities that make Canada a truly extraordinary destination.